How to structure your digital marketing offerings

A snippet into the real-time thought process of a digital agency

It goes without saying that there is truly a plethora of offerings in digital marketing. As an agency we're streamlining a few things and we're wanting to finalize how we look at and communicate our various offerings.

I think the way we're looking at it is pretty good, but there's always room for improvement. I'd greatly value your feedback.

A few notes

  • If it helps, we're focused primarily on the Australian market.

  • Not looking to argue what things are called too much, DM damn well has 5 named for everything.

  • We only offer perhaps 70% of these, but having a full list helps with the way we're thinking.

LIST OF OFFERINGS

_______________________________________

MARKETING STRATEGY

  • Various services (traditional and digital)

PAID LEAD GENERATION (incl retargeting)

  • Social media advertising (Facebook, YouTube, etc.)

  • Search engine advertising (Google Ads, etc.)

  • Display advertising (web, mobile, and email)

  • Influencer advertising

UNPAID LEAD GENERATION

  • Content marketing / Social media management

  • Nurturing (Email + SMS)

  • Search engine optimization (Google, etc.)

  • Digital marketplace optimization (Amazon etc.)

REVENUE GENERATION

  • Affiliate marketing

  • Publisher revenue (AdSense etc.)

WEBSITE DEVELOPMENT

  • Landing pages

  • Brochure site

  • Ecommerce

  • Advanced (membership site, learning environment, disabled access, Advanced UX, business functionality etc.)

  • Website maintenance

  • Hosting

CREATIVE

  • Brand

  • Copy

  • Graphics

  • Video + audio

  • Animation

GENERAL

  • Digital reputation management

  • Marketing analytics

  • User journey optimization (CRO)


This post was re-published with approval by u/HandsomJack1