It goes without saying that there is truly a plethora of offerings in digital marketing. As an agency we're streamlining a few things and we're wanting to finalize how we look at and communicate our various offerings.

I think the way we're looking at it is pretty good, but there's always room for improvement. I'd greatly value your feedback.

A few notes

• If it helps, we're focused primarily on the Australian market.

• Not looking to argue what things are called too much, DM damn well has 5 named for everything.

• We only offer perhaps 70% of these, but having a full list helps with the way we're thinking.

LIST OF OFFERINGS

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MARKETING STRATEGY

• Various services (traditional and digital)

PAID LEAD GENERATION (incl retargeting)

• Social media advertising (Facebook, YouTube, etc.)

• Search engine advertising (Google Ads, etc.)

• Display advertising (web, mobile, and email)

• Influencer advertising

UNPAID LEAD GENERATION

• Content marketing / Social media management

• Nurturing (Email + SMS)

• Search engine optimization (Google, etc.)

• Digital marketplace optimization (Amazon etc.)

REVENUE GENERATION

• Affiliate marketing

• Publisher revenue (AdSense etc.)

WEBSITE DEVELOPMENT

• Landing pages

• Brochure site

• Ecommerce

• Advanced (membership site, learning environment, disabled access, Advanced UX, business functionality etc.)

• Website maintenance

• Hosting

CREATIVE

• Brand

• Copy

• Graphics

• Video + audio

• Animation

GENERAL

• Digital reputation management

• Marketing analytics

• User journey optimization (CRO)

This post was re-published with approval by u/HandsomJack1