How to structure your digital marketing offerings
A snippet into the real-time thought process of a digital agency
It goes without saying that there is truly a plethora of offerings in digital marketing. As an agency we're streamlining a few things and we're wanting to finalize how we look at and communicate our various offerings.
I think the way we're looking at it is pretty good, but there's always room for improvement. I'd greatly value your feedback.
A few notes
If it helps, we're focused primarily on the Australian market.
Not looking to argue what things are called too much, DM damn well has 5 named for everything.
We only offer perhaps 70% of these, but having a full list helps with the way we're thinking.
LIST OF OFFERINGS
Various services (traditional and digital)
PAID LEAD GENERATION (incl retargeting)
Social media advertising (Facebook, YouTube, etc.)
Search engine advertising (Google Ads, etc.)
Display advertising (web, mobile, and email)
UNPAID LEAD GENERATION
Content marketing / Social media management
Nurturing (Email + SMS)
Search engine optimization (Google, etc.)
Digital marketplace optimization (Amazon etc.)
Publisher revenue (AdSense etc.)
Advanced (membership site, learning environment, disabled access, Advanced UX, business functionality etc.)
Video + audio
Digital reputation management
User journey optimization (CRO)
This post was re-published with approval by u/HandsomJack1