Raising capital? This is what you need to sell
Your company is your product and the investor is your customer
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Entrepreneurs know their single focus is their customer. And #1 priority in making a customer happy is to have the perfect product. Many founders are so product focused that they leave non-product tasks to other staff within the company. That head down mentality leads to some amazing outputs that can change the world.
But then you have to raise money…
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