Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience

You can’t please everyone all the time. However, as a marketer, it is your responsibility to try to disapprove of this assertion.

At present, in this thriving world, even the most basic product needs to be marketed for its growth so one can answer this sprightly -

“Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience”.

What is digital marketing?

Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This not only includes emails, social media, web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.


There are hundreds, if not thousands of tools available to assist you in every step of the process. There is software designed specifically to make the job easier, from planning to display advertising tools.

Here are the five common digital marketing tools :-

1. Social media platforms:

If you want to be where your audience is, some sort of presence on social media is essential. Social media platforms such as Facebook, Instagram, and Snapchat are essential components of an integrated marketing strategy because they allow marketers to engage with their audiences and generate buzz about their brands. Facebook Ads Manager, for example, allows marketers to run ads and track ad performance.

Design tools:

Another vital aspect of digital marketing is -design, which is especially prevalent in creating ads and content such as social media posts and blog posts. Since digital marketing is such a design-heavy field, it would be impossible to do it effectively without design tools like Canva and Photoshop.

2. Analytics tools:

Analytics tools are another set of beneficial tools for digital marketers. These range from Google to social media analytics tools like Facebook Insights and Twitter Analytics, which provide engagement metrics and help marketers optimise their campaigns.

4. Content marketing tools:

With content marketing, it’s not so much about which platform you use to produce content, but more about how you draw attention to yourself. When talking about content marketing tools, we cannot neglect Google, HubSpot, WordPress - they offer marketers a plethora of tools that significantly impact the content strategy.

5. Email marketing tools:

The final essential set of tools in a digital marketer’s toolbox are email marketing tools. These enable marketers to create email campaigns that amplify their content and encourage users to engage more with their brand. Email marketing platforms such as Mail Chimp and Iterable allow marketers to build email lists and automate email campaigns.

Bottom Line

Working in digital marketing necessitates a unique combination of passion, strategy, and media savvy. It is beneficial to have the best tools at your disposal to maximise the impact of various campaigns. Sure, you can’t sell your product to everyone, but the more people know about it and like your brand, the more exposure you’ll get.

This article was re-published with approval by 4CN, The Marketing Cell of Nmims. Check out their instagram, blog, or medium for more marketing support.