You need a CRM

If you need sales (and who doesn't) you need a CRM

Lot's of people are confused on whether they need a CRM for their business, whether it's a B2C or B2B business.

Is CRM good for B2B?

It really depends on the B2B company's specific needs and what they're currently doing. If a B2B company is already using a customer relationship management (CRM) system, it may not be necessary to switch to another CRM program. On the other hand, if a company does not have any sort of CRM for it's internal processes, it may be time to find one. Here are some things to consider when deciding whether or not your company should use CRM in the B2B sector:

  • Effectiveness - First and foremost, a CRM plan needs to be effective for employees who use it. If workers can access all pertinent information quickly and easily, the CRM system will likely be beneficial. If it takes too much time to find necessary client information, employees may become frustrated and stop using the system. If there are too many menus or submenus to choose from, this can also discourage use.

  • Budget - It's important for a company considering using a CRM system to plan a budget that allows for the software and any additional features or analytics that may need to be purchased. Without a solid financial plan, it's difficult to implement a new CRM system successfully.

  • Robustness - A CRM program needs to be able to handle all of the information associated with keeping track of clients and communicating with them in a fast and efficient way. If the CRM system does not have this capability, it will not be useful enough to meet company needs.

  • Functionality - A CRM program should include various functions that can help automate different internal business processes. For example, an e-mail campaign function allows users create email blasts and send them to different groups of people.

  • Data storage - One important factor to remember is that some CRM programs require companies to purchase additional storage space on a server, while others may allow the data to be stored on the user's computer. Flexibility and options need to be considered when choosing a CRM solution for this reason, as well as security.

  • Analytics - A company should also consider the types of analytics it wants to receive as a result of using an automated CRM system. Key performance indicators (KPIs) are often used in this software to provide users with pertinent data that can be used for decision making purposes. If an organization does not want or need any sort of analytics data, this is another factor that needs to be considered.

  • Cloud computing - As technology continues to evolve and companies embrace the cloud, more and more businesses are choosing to purchase their CRM software in a hosted environment. This allows them to access all of their client information from different devices such as tablets or smartphones. It also allows them to have a back-up plan in the event that their computer systems crash, as all necessary data is stored on a remote server.

  • Contact with clients - Ultimately, a company's CRM system should allow employees to best use their time and work more efficiently so they can keep in touch with clients. Having access to proper client contact information and being able to use an automated system that sends reminders and follows up on tasks allows customer-oriented employees to focus on their job. It also allows the company as a whole to run more efficiently, which means better results for clients and higher sales.

A CRM system can be useful if the B2B company uses it effectively and if it can handle the company's specific needs. CRM systems vary greatly in price and features, which is important to consider when deciding whether or not to use one.

Is CRM good for B2B? CRM software has many benefits, but like any other system it requires effective implementation and depends on a company's specific needs.

  • Personalization - Personalized marketing is one of the key principles in CRM, and it's also an element that can encourage use. If a company's employees implement personalization practices correctly, they should notice the benefits when using their CRM software.

  • Customer satisfaction - A well-implemented CRM system allows for better communication with clients and a stronger, more consistent relationship that will ultimately lead to higher customer satisfaction.

  • Better results - A CRM system can also help a company achieve better results when used correctly. This means having access to the basic information needed to make accurate decisions about client interactions, tracking tasks on an automated level, and taking advantage of all of the functionalities and analytics that can be used to provide better results.

  • High monthly fees - Companies using a CRM system should consider the monthly fees associated with it, as well as any costs for adding users or having additional storage space on the server. It's also important to make sure that the company has enough resources in place such as internet connection and electricity to support the CRM system.

  • Data storage - One important factor to remember is that some CRMs require companies to purchase additional storage space on a server, while others may allow the data to be stored on user's computer. Flexibility and options need to be considered when choosing a CRM solution for this reason as well as integration with other systems and programs.

  • Privacy concerns - Much like any other software, CRM technology may not be appropriate for some companies based on confidentiality and privacy laws and regulations within their industry or field. It is important to know the legal requirements of the company before implementing a CRM system.

Conclusion

The correct answer is yes, but it depends on how the CRM system is used and if it's able to handle the specific needs of the B2B company.

- The best approach for evaluating whether or not a CRM system will be effective in your business setting involves looking at all of its features and benefits based on industry standards, and then determining if it can be useful with your specific needs and goals.

- It's important to keep in mind that a CRM system is another tool, and like any other software or program it can be very beneficial in the right hands and when implemented properly. The use of a CRM system by B2C companies has become more wide spreading recent years, and B2B companies can benefit from implementing one as well.


***This post was originally published by Growth Hacker Space, London’s best growth hacking agency.***